Genres: business, economics, technology, internet, entrepreneurship, management, buisness, web
ISBN: 9781401309664 (1401309666)
Publisher: Hachette Books
Author: Chris Anderson
Awards: Audie Award for Business/Educational (2007), Financial Times and McKinsey Business Book of the Year Nominee for Shortlist (2006)
Release date: July 8, 2008
Format: paperback, 288 pages
About The Book
The New York Times bestseller that introduced the business world to a future that s already here — now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year.
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses — the endlessly long tail of that same curve.
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